I want to understand the product. How it works. Why it exists. What problem it solves. What the competitor does differently. What Sales is hearing from customers. And ultimately:

If I'm the customer, why am I choosing this one?

My career started in design, but over time I found myself increasingly working upstream, partnering with Product Management, Engineering, Sales, and Leadership to shape positioning, messaging, launch strategy, sales enablement, and the systems that bring products to market.

I've helped launch more than 40 product lines, built repeatable GTM processes, repositioned technical product portfolios, translated complex engineering into customer-focused stories, and helped emerging brands figure out what makes them worth choosing.

My unfair advantage is that I still bring a designer's instinct for how an idea should be communicated. I just want to be involved much earlier in deciding what we should say and why.